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Our Story

Our Story

Kate Richards in a white, orange, and black top sits on a beach covered in seaweed, holding a white surfboard with black Rad logos. The ocean is visible in the background under a bright sky.Kate Richards in a white, orange, and black top sits on a beach covered in seaweed, holding a white surfboard with black Rad logos. The ocean is visible in the background under a bright sky.

From Our Founder

I’m Kate, founder of Rad. I’ve always been happiest outside. Surfing, running, tennis, moving and spending time in nature, while also juggling the everyday chaos of being a busy mum and running a business.

Living in Thailand and working with a spa and body-care company showed me the difference high-quality, plant-based ingredients can make. It shaped my belief that the products we use every day should perform brilliantly, feel good to use and fit the way we want to live.

That belief became Rad.

Rad Spa and Rad Wax were born from the same ingredients and expertise from Lemongrass House. 

The oils, butters and natural materials that care for your skin and hair also inspired a better way to make surf wax, including repurposing natural resin from essential-oil production to create grip.

Rad Spa takes care of you. 
Rad Wax takes care of your board.

Different products. 
Shared ingredients. 
Same values.

I hope Rad becomes part of your world and the everyday rituals around the things you love. 

You deserve to feel good doing them with products that perform at the level you need, without compromising on what matters to you.

Our Mission

Our mission is simple: to raise the standard of the products you use every day.

We create high-quality, high-performing products that help you feel good, get out there and do the things you love. Made with considered ingredients that are kinder to you and the places we play.

Because you shouldn’t have to choose between performance, self-care and the planet.

Three pump bottles of Rad spa body care products and a boxed rad wax bar are held in hands outdoors. The products include Shower Gel, Body Cream, and Shampoo, with beige bottles, black pumps, and light wood caps.

Our Values

PERFORM
We expect more from everyday products. Everything we create should work brilliantly and perform when you need it.

FEEL GOOD
Life is better when you feel good. We believe in everyday habits that support movement, adventure, recovery and taking care of yourself.

CHOOSE BETTER
Ingredients matter. We make considered choices about what goes into our products, without compromising on quality or performance.

GET OUT THERE
We believe in doing more of what makes you feel alive. Surfing, moving, exploring, connecting and spending time outside.

CARE FOR YOUR PLAYGROUND
The places we love deserve looking after. We want to enjoy them, respect them and leave as little behind as possible.

High quality. High performance. Feel good. Leave no trace.

Our Clean Ingredients

What goes into our products matters. RAD Wax and RAD Spa share the same ingredient philosophy, choosing high-quality, plant-based and naturally derived ingredients wherever possible, without compromising on performance. From coconut oil and cocoa butter to plant waxes, botanical extracts and natural resins, our ingredients are chosen for what they actually do.We even repurpose natural resin left behind during essential-oil production, giving it a second life as part of the grip in RAD Wax. Our surf wax is 100% plant-based, paraffin-free and limestone-free, while our spa range is designed to care for your skin and hair using farm fresh ingredients.
Fruit Wax

A blend of sustainably sourced fruit waxes make up our formulas, free of paraffin and toxic scents. Ingredients are ethically sourced from farms in Southeast Asia.

Coconut halves and pieces on a wooden surface with a grater.
Nut Butters and Oils

We blend coconut and sesame so that our wax applies to your board smoothly. No fillers like limestone are used to ensure longer lasting wax.

Tree Resins

The tree resins we use are byproducts that are usually disregarded by the cosmetic industry. Being too sticky for their products, we repurpose them to enhance your board's grip.